Harold “Bud” Boughton, The “ULTIMATE” Sales Coach and Educator

“Specializing in Performance Improvement Strategies”

Harold “Bud” Boughton has always been a coach and an educator at heart. Whether it is coaching out on the football field, teaching in a college classroom, or guiding a young sales professional trying to close a transaction, there is nothing he enjoys more than helping others achieve success.  His ability to inspire, coach and motivate salespeople is extraordinary.

Bud’s background and experience in intercollegiate athletics and the business world have given him keen insights into human emotion and behavior. A former Academic All-American football player and college football coach, he clearly understands the importance of teamwork and the need for open and honest communication in order to create an environment for success. 

In his career he has held sales positions with Procter & Gamble, Xerox and IBM and in doing so, received some of the very best sales training available in corporate America. Most recently, he spent 4+ years with IBM as a Client Executive/Hybrid Cloud Sales Specialist giving him excellent familiarity with Cloud technology, SaaS, Analytics, Mobility strategy and more. But as a sales professional, Bud has never believed that anyone had ever really ‘figured it all out’ when it came to sales. That is exactly why Bud has been a life-long student of performance improvement strategies and techniques. He has always been passionate about looking for new and better ways for sales professionals to communicate their ideas and concepts more effectively. Combine this passion with his innate coaching abilities, and it’s no wonder he became a master at building sales teams from scratch, revitalizing struggling sales organizations and educating sales and customer service professionals. 

As a writer and thought leader (three books and numerous articles and blogs), Bud’s opinions and comments have appeared on the pages of FORTUNE magazine, INC. magazine and numerous trade publications. As a professional speaker, he has done numerous speaking engagements at various business forums and technology conferences as well as having guest lectured on multiple college/university campuses across the U.S. 

Now, in 2018, he is making his talents as a sales coach and educator available to companies throughout the U.S. 

How can Bud Boughton potentially help your company? 

Sales Help

  • Development of Strategic Sales Plan
  • Evaluation of and/or Development of Sales Methodology
  • Development of Executive Level Sales Presentations
  • Ability Assessment of Sales Personnel (Sales Skills, Industry Knowledge,  Professionalism)
  • Sales “Performance Improvement” Education Leader
  • Coaching/Sales Mentoring Education for Sales Managers

Business Development Help

  • Target Market Identification and Development of Value Proposition(s)
  • Territory Analysis and Development of Go-to-Market Strategy
  • Digital Marketing/Sales Analysis (Analytics, Mobility Strategy, etc.)
  • Development of Sales and Marketing Budgets and Sales Compensation Plans
  • Development of Trade Show Strategy(s)

 Consider what others say about Bud’s abilities as a mentor/sales coach…


“I hired Bud to develop and deliver a comprehensive training program for technology sales professionals focused on the banking industry. Bud’s knowledge of the industry and passion for sales and education made the event a huge success. I would highly recommend Bud as a sales or training consultant to anyone looking for a high-energy, high quality resource.”

Matthew Geer, Director, Financial Services Practice, AVNET, Inc.

“Working with Bud gave me the rare opportunity to be mentored by one of the best executives in the banking software industry. By example and from his published work, he helped to refine my sales and account management skills. He is a true professional.”

Jason Woods, Account Executive Open Solutions, Inc. (now part of Fiserv, Inc.)

To contact Bud Boughton for his Sales/Business Development Consulting Services or a Professional Speaking Engagement, click the button!

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